The Magic is in the Hashtags
When used properly hashtags not only can increase visibility to your target audience but can also help you find that audience so you can engage with them.
Use relevant hashtags, not just popular ones. For example, if you're a fitness guru and you're tagging a detox juice with #love, your target audience is probably not going to find you. Yes, you may get you a few more likes but your post is going to get buried in that feed. Popular hashtags tend to attract spam bots, and if you're using hashtags that are popular but unrelated to your post, someone might flag you as a spammer which is something you don't want. Find relevant niche hashtags between 50k-500k.
So you're probably wondering how to find relevant niche hashtags.
- Check out what your competitors and influencers in your market are using. It's ok to learn from them. You might realize that you don't want to compete for the same eyes.
- Use the search box. Type in hashtags that you think might work for you and see what pops up. Does it look like your audience is hanging out there? Look at the related hashtags at the top, and click on some of those. Keep clicking until you find something that works.
- Think you found a great hashtag? Awesome! Put it in the search box, and check out the 'Top Posts' for that tag. What hashtags are being used in those photos? Could they work for you?
- Find your target customer and see what they are using. If you know your target client does yoga every morning, type in a yoga studio and look at all the people that tagged themselves there. What hashtags are they using?
How do you engage with your target audience through hashtags? Go into a hashtag feed that they use, like pictures and start conversations with them.
Using hashtags on Facebook can extend content past your audience without having to pay for it. Again, relevance is key here. Use only one or two when they make sense. Knowing what you want to achieve can help you determine how to use hashtags here. Hashtagging a bunch of keywords you think people are searching for can hurt your brand. Think about your objective. Try the tool Hachtagify.me to find trending hashtags.
Since Twitter only allows 140 characters, the shorter the better. Also don't #hashtag #every #single #word on your post. It's spammy, doesn't look good and it's not helping if those words are irrelevant to your brand. Narrow the focus here. Instead of using #yoga use #hotyoga or #bikramyoga. A great idea would be to choose one hashtag to speak for your brand to strengthen customer awareness. You can also host Twitter chats using a hashtag you came up with.
Hashtags really are a great marketing tool, and if you aren't using them, you are limiting your visibility. If you have any questions or comments, please leave them below, and I will answer them ASAP. You can also email me anytime at firstname.lastname@example.org.
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