Why Some Brands Fail At Social Media Marketing
1. They haven't done their homework. Businesses need to know their target market inside and out. I know you have heard it a million times, and I am going to tell you again because it is that important. We need to know how to talk to them in a relatable way. We need to know and anticipate their needs. I think this is something that should be revisited over and over. Your audience will modify as your brand grows. I like to keep a Pinterest board of my target client. It's a great visual and quick reference, and it's fun to add to as time goes on. Also, take note of what people in your industry are doing. Research campaigns others have done in the past. Analyze and get those creative juices flowing.
2.They aren't consistent. Consistency is key, and keeps you front of people. With social media we want to reach as much as our audience as possible, and when you are consistent, you maximize this. Not only should you be consistent when posting on your platforms, you need to be consistent across all platforms. This means making sure your bio is the same, your about, your voice, the way you edit your photos... etc.
3. They aren't adding value. Why is your audience following you? Dig deeper than that you just post pretty pictures. Giving your audience something of value will keep them coming back for more. Giving them something of value will build trust.
4. They don't analyze and evaluate. Check those analytics! See what's working and what's not. When you put calls to action in your posts, like tagging a friend or clicking the link in the bio, keep track to see how your audience is engaging. Learn what type of posts are getting the most traffic to your blog. Don't forget to check your analytics to see what the best times to post are too.
5. They aren't engaging. You must make time to engage. If someone leaves you a comment, respond to them, like some of their photos. Leave genuine comments on your audience's posts. Ask meaningful questions in your comments. What do you want to know about your audience? How can you help them? The best way to find out is to ask.