The Essentials of a Great Instagram Bio

The Essentials of a Great Instagram Bio

A great bio will grab a potential follower's attention and is one of the components that people judge when deciding to follow you. So what should a great bio consist of?

1. Tell who you are and what you do. This isn't the time to be mysterious. Show off. Do you write the most kick ass copy in all the land? Say so! Use this opportunity to show off your personality.

2. Use descriptive words to provoke feeling. Even better, touch on a pain point. This will no doubt grab someone's attention. Use this chance to position yourself as their solution.

3. Share where your business or you are located. If your brand or product catches someone's eye, they want to know where they can find it. Also, I am always looking to collaborate, so this makes it easy to see if someone is close enough to do so. Plus, I love supporting local businesses.

4. Put a call to action. Your website is your most important platform, and you want to lead people here as much as possible. Tell people what your link is about so they want to check it out.

The best bios take some time. I know people revise theirs all the time, and my own has gone through a few different drafts. Experiment with it, and find what works best.

How to Write an Engaging Social Media Caption

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