Secrets to the Perfect Flay Lay
Get Your Light Right- Lighting is always number one when it comes to pictures so if you're lucky, set-up your area near a window for some good natural light. If you're like me and don't have the best natural light in your work space, you can invest in some lights. I bought the ones shown below on eBay. For consistencies sake, when using natural light, try to always shoot around the same time of day.
Set Your Intent- What are you highlighting? Choose the subject that you want to be the main focus, and then build around that. You also need to create balance. Don't put all the large items to one side. And you don't want your image to look too cluttered since you want to showcase the subject. So use that negative space. Sometimes a lot can be said in the blank space.
Get All the Way Up- Your shot will look better if you shoot from high up. The higher up you go, the more you can fit into the shot. Please use caution when standing on a chair, table top, or steps. I can usually get away with placing things on the floor and just standing over it.
Background Checks- I know a lot of sites suggest that you use a white background but I think you can get as creative as you want as long as you stay on brand. I'm into some colorful and fun backgrounds because it's something different and can create a mood. I would just make sure that the background and your subject aren't the same colors. You still want your subject to pop.
Mad Props- Different props can bring different vibes to things. For example, say you're doing a clothing flat lay, you can add some jewelry and some shoes to complete the look or you can add a camera and sunnies to tell the story of someone taking the clothes on vacation. If you are doing a make-up flat lay, it might be fun to add some flower petals to make it more romantic and feminine. Add some texture with a fur blanket. The possibilities are endless.
Arrange to Rearrange- The only way to get good at anything is to practice so play around.