Keeping Up with Consistency
Consistency is a major component to a successful social media profile. I know it can be overwhelming when we have tons of other tasks to attend to that keep a business running. I'm going to share with a few things that I do to stay consistent. I think it's important to note that I think it's totally ok to take a day off from posting. I do it about once a week on my Instagram account (everything else is scheduled, and I spend the most time on Instagram). Sometimes my brain needs/deserves a break. :)
I look at everything as content. Since I have now been creating content for myself, and for my clients for quite some time, everything I look at has the potential to be content. The horror of running out of content! You have to get out of the house. Walk around and notice EVERYTHING. There are plenty of great pictures to be taken. Have some fun, and get as creative as you want. I have accidentally trained myself to look for pictures everywhere, and much to my friends' chagrin, I rearrange our entire table before they are allowed to take a bite. I have REALLY good friends. Then when I can, I will edit, and load it up into Planoly. I may already have content for two weeks planned, but that brunch picture will go up eventually. (Yes, sometimes I say I am at brunch, but I am actually sitting in front of my computer.) I think this is something you can do. At the very least, you can practice you phone photography skills. I have some tips for that here.
I reuse content. My target audience primarily uses Instagram, Twitter, and Facebook, and I have to keep up with all three. Your message should be pretty much the same across all platforms, obviously using each a bit differently, but that's a different blog post. Since Instagram is where I have the bigger audience, and where I feel the most comfortable, I plan my posts here first. Then I will repeat those posts at least a few times a month with different wording on Facebook and Twitter. I will post about this particular blog post on my Instagram at least 3 times this month, and if it does well, I will definitely post it again later this year, hopefully while I'm enjoying a fruity drink on the beach. ;)
I commit to a specific time each day to work on it. This one's the hardest. My schedule can be all over the place, but for the most part, I get as close as I can to my designated time. Somedays I don't have the time but I make up for it when I do. I wish I could give you some kind of magic formula, but you must put in the time. If I know I need to create content, I brainstorm. You can brainstorm for a minute. If you only have two minutes while waiting in line at the grocery store, just give it a thought. When you put in the time, it will show, and it will pay off.
To develop trust between you and your consumer, to keep yourself in front of them, and to keep them engaged, you need to be consistent. I hope these tips help you develop a plan that works for you. Leave any questions or comments below. I am happy to help!
Side note: The title of this blog easily popped into my head because I work from home and Keeping Up With the Kardashians is often my background noise. Alternate title: The Real Consistencies of Social Media. Judge me.