Why You Need a Social Media Content Calendar
A content calendar will help you create a clear vision and will help keep track of that vision so that it translates well to your audience. Sitting down at least once a week to plan or review will not only help save you time, but you won't be frantically wondering what to post next.
The calendar you make doesn't need to be this overly complicated thing. Believe me, I get it, even the thought of making a content calendar probably sounds daunting, but it can be in a simple form, and more importantly, one that makes sense to you. I know of some people that use Google Calendar and some that use an Excel Spreadsheet. For me, when I see a spreadsheet, my brain suddenly starts thinking about baby goats so I use Google Docs in sort of a list form which I'm sure would seem odd to someone else. There is no right and wrong way.
How To Get Started:
Sure, your intent is to sell your product or service but you should not promote your products all the time because people will lose interest. Think of ways you can educate or entertain. Don't get caught up in the doubts or even the logistics of how you will get it done. Just get a pen and paper, and write. If you're feeling stuck, think about the questions you had when starting out. Think about the questions you still do have. What issues do your customers need addressed. Here are some ideas get those juices flowing:
- A theme-based weekly post like #MotivationMonday or #WinningWednesday
- A spotlight where you highlight people or things happening in your industry.
- Behind-the-scenes. People love seeing how things are done and when they aren't so picture perfect.
- How-to articles or guides.
- Testimonials you have received.
Schedule content out as far as possible. Sometimes I have time to do a week ahead but I usually aim for two. Such a weight gets lifted so I try to stay ahead as much as possible. I think the most important thing to remember is that things aren't always concrete. I have been in a position where I thought I was going to do something, and it fell through. I've also had amazing things pop-up and had to push content back. Make sure to note holidays and even silly things like #NationalDoughnutDay if that would be on brand for you. Check to make sure that the rest of your marketing is aligned, and keep track of those analytics. If something isn't working don't keep doing it just because it's on your calendar. When something is working, add more of that! Stay up to date with current trends. This isn't a set it and forget it type of thing.
Once you have it planned, get those graphics ready, take those photos and make sure you are leaving yourself plenty of time to write those blog posts.
It can be really hard and frustrating to think of content on the fly. Creating a social media content calendar will make sure you are delivering quality content to your audience every day. If you are still unsure about the content you are delivering or if you want to bounce ideas off another person, I am now offering 1:1 consulting. Click the button below to learn more and setup a free 20 minute discovery call. I look forward to helping in any way that I can.