What Social Media Won't Do For Your Business
The benefits of social media are plenty, and when you're starting your business or just signing up for the social media accounts, it's exciting to think of all the things that could be. Before you get too caught up in it all, let's talk about what social media won't do.
1. Social media can't make a bad product, company, or organization look good. All the pretty posts in the world can't compensate for a brand who is not what they claim to be. The pictures, interaction, and targeting the right audience will certainly help the account grow, but when people begin to purchase and notice they aren't getting what the brand is promising they'll talk. They'll talk about it online where future customers will see. It's so important to be transparent when talking about your brand online. It's ok to make mistakes just be honest about it. You'll find that people will relate to that, and they'll appreciate you for it too.
2. Social media will not lead to overnight success. We all know success doesn't happen overnight, and even though your target market may be on social media 24/7, building a following doesn't happen instantly. Success and sales can surely come sooner where you are using social media correctly, and will generate sales but there won't be an endless stream pouring in all of the time. It's important to remember that you are building relationships on these platforms. When things are slow, don't get discouraged. Keep providing valuable content and engage with your audience. That's how you achieve success here.
3. Social media is not free. Facebook, Instagram, and Twitter are free to sign up for and use but the time put into creating content for those platforms isn't. As a small business owner, you know the phrase 'Time is Money' better than anyone. Creating and executing a great social media plan not only takes time but often involves other people who do need to get paid for their work. And remember that your hard work and your expertise, is incredibly valuable.
Is there anything that you believed about social media before really diving into your social media planning? Let me know in the comments. Also, if you have questions, I am always here to help. Email firstname.lastname@example.org to set up a free 20 minute discovery call.