4 Elements of an Effective Social Media Strategy
I am all about intention lately, and in the simplest terms a strategy is a statement of intent. Long gone are the days of posting just for the sake of it. We need to be intentional about what we are communicating to our audience, and to do this, we need to strategize. Talking about social media strategy can feel a little overwhelming and might seem like it takes all the fun out of sharing your work on these platforms but if you create an effective strategy, you will see results from your efforts, and results are SO FUN. Below are some essentials that you should be including in your strategy.
Audit Your Current Social Media Approach- When was the last time you’ve gone through your posts to see what was working and what wasn’t? How are those hashtags working out for you? Did you turn some people off with your opinion about the Kardashians because it has nothing to do with your brand? Are you responding to every comment? (You should be!) Don’t just take note of the picture. Take note of the time it was posted, the vocabulary you used, the hashtags, the real comments vs the spammy ones. I use Iconosquare to see what my best times to post are and to monitor my growth. Now it’s also time to take note of those Instagram Stories! Instagram Stories need to be a part of this strategy. Thankfully Instagram keeps these archived for 14 days so you can take note of the impressions. Instagram Stories will help with your engagement and potentially help you get new followers. I’ll write more about how to navigate the story world soon so please leave me any questions in the comments below.
Give Consumers What They Want- Now that you have given yourself an audit on what posts are working and which ones aren’t, you can easily spot what your audience wants to see more of. Some of these things may need some tweaking so don’t be afraid to try something new. You won’t know if something works if you don’t give it a try. And if it doesn’t work? Welp, now you know, and you won’t do it again. I wish there was a magic formula I could give you so that you could nail it every time but it takes time to get to know your audience, and as it grows, its ever evolving. What you can do every single time is bring your audience VALUE. ← My favorite. :) I wrote a post about how to do just that which you can read here.
Set Goals- Setting goals is important because it gives you a clear vision on what you want to achieve and it helps to get you motivated to achieve that vision. It is important to be reasonable here, and I find that setting short term goals for your strategy is best. You want to set yourself up for success and not get frustrated when you don’t gain a million followers in a year. Set goals for increasing brand awareness, sales, creating and keeping loyal consumers, gaining insight into your industry, and promoting any upcoming sales or events. It’s also important to give yourself adequate time to achieve these goals. If your goal is to promote an upcoming event, don’t do a few days before with having every single post being about the event. People will lose interest quickly. Spread it out. Give value, then promote, give value, then promote.
Engage- Engaging with your audience is one of the most important parts of your strategy. Leave yourself time to do this! The more you engage with them the more likely they are to engage with you. This doesn’t mean just responding to comments. It means going to their profiles and liking and commenting. Also, do not post and ghost. Keep an eye on that post within the first hour. That’s when Instagram is deciding how many people they want to show your post to. If it gets comments right away, it boosts the post, and you can boost your own post by responding to the comments with three or more words. Something that I have also found helpful is to start engaging about 20 minutes or so before you post that way if people want to engage back, they will more than likely engage with your new post. I’m thinking about expanding on how and when to engage in another blog post so if this is something that you have questions about leave me a comment down below.
I hope that this clears up any anxieties or stresses about coming up with a social media strategy. Time to get out those calendars and notebooks, and start planning. And if you’re feeling stuck or have any questions, I am always here to help. Leave it the comment section below or you can email me anytime at firstname.lastname@example.org