My Top 5 Instagram Tips
Use a scheduler. Have you wondered how people get those amazing looking grids? The ones that just flow? Those accounts are probably using a scheduler like Planoly, Later, or Unum. I upload all my pics for the upcoming weeks to the scheduler, then move them around to see how they flow on my grid. I have seen people who also use a private Instagram account to do this, but I don’t find this as effective because if you don't like the way something looks, you have to delete and then reupload. Also, with a scheduler you get an alert on your phone when it is time to post, and the caption is automactically saved to your clipboard. So when it takes you into Instagram, you just have to paste it. Unfortunately, there isn’t a scheduler that posts for you, but these are easy to use and a great time saver.
Use editing apps so that your pics have a similar feel. Choose between one or two filters so that your feed looks cohesive and on brand. If you don’t feel you are tech savvy enough to adjust the curves, tones, blur or sharpen, VSCO and A Color Story come with presets. Some you have to buy but could be worth it if you want your pictures to have a certain feel. I also use Facetune to edit out imperfections, and it's great for flat-lays because you can make your backgrounds really white.
Collaborate. If you find a pic that is on brand for you, repost it and make sure you credit the original person. They will be so happy that you did. You can also do a #FollowFriday or if it’s on brand, do a #WCW. You can also collaborate by reaching out to influencers if you have a great product. Just make sure it has something in it for them too. If you take great pics, offer to do it for others and have them tag you. If you do flatlays put other products that aren’t yours and tag them. They might repost you!
Engage! Leave meaningful comments so that people can tell you’re a real person and not a bot. Be genuine. I set aside about 30 or so minutes a day to leave comments, and I do it from my laptop because I feel like I can type a lot faster from there. Find your target audience and like and comment away.
Tell a story. When captioning your post, think of something that someone would want to respond to. It could be an interesting piece of information, a tip, or you could ask a question. Also, if you want your followers to do something, tell them! Put a call the action in your caption.
I hope these tips were helpful. If you have any thoughts our questions, leave them in the comments below, and I will answer them ASAP.
Also, if you need help with hashtag research, I've got you here: