All the answers about who you are as a brand live inside you. You just need the right coaching to help you make sense of it all. It is the most important step in building a solid foundation, and also one of the hardest. When you are close to what you know, it’s hard to see it objectively. It’s hard to shift through all the second guessing taking place in your mind because you’re your own boss. You can technically do whatever want, and when you have that sort of freedom your options feel endless. This leads you to confusion and overwhelm about what to do.
The things that you are doing to get your business off the ground are falling flat because you lack clarity.